NICE is a first-of-its-kind tri-nation tourism expo that will bring together tourism and hospitality stakeholders and organizations from the public and private sectors of the three neighbouring nations—Nepal, India, and China—onto a single platform to facilitate unparalleled networking and business opportunities, along with deep industry insights and inspirational experiences.

PATA Nepal Chapter, in collaboration with the Nepal Tourism Board, Pokhara Tourism Council, and other key public and private sector partners and stakeholders at the local, provincial, national, and regional levels, will organize the first tri-nation expo in Nepal's tourism capital, Pokhara, from February 24th to 26th, 2025.

Nepal is strategically located between two of the world's largest economies, offering a unique opportunity to serve as a bridge in unlocking the tourism potential of these nations. While bilateral trade initiatives between these countries are well-established, a collaborative tri-national event of this nature has yet to be organized, presenting a fresh and promising opportunity.

The main objective of organizing this expo is to bring together the two emerging giant economies and tourism powerhouses, India and China, to foster the untapped tourism potentials and integrated business opportunities with Nepal.

The event shall further help to consolidate the business relationship between the three countries, mainly in the field of tourism and hospitality.